Alamour Industrial and Trading Mission focuses on Utilizing the state-of-art, eco-friendly technologies and fulfilling our employees highest potential of professional development to deliver organizational excellence in a safe environment and achieve sustainable growth that ensures long-life customer relationships as well as optimizing the return to our community and stakeholders.

We believe in:

Producing safe, innovative and progressive steel.

• The fact that steel is everywhere in our lives is what  makes it the key driver of Palestinian economy.

• “Green Economy” we adopt a sustainable production approach with an eye on long-term conservation of fundamental resources for future generations.

• “Our life cycle” style of thinking, which portrays new solutions for a new generation of steel.

Diversity enriches any large organization and enhances its collective capabilities. A clear, shared vision is a key requisite for successful diversity management. We aspire to be the global steel industry benchmark for value creation and corporate citizenship.

We make the difference through:

Our People: By fostering teamwork, nurturing talent, enhancing leadership capability and acting with pace, pride and passion.

Our Offer: By becoming the supplier of choice, delivering premium products and services and creating value for our customers.

Our Innovative Approach: By developing leading edge solutions in technology, processes and products.

Our Conduct: By providing a safe workplace, respecting the environment, caring for our communities and demonstrating high ethical standards.


Alamour Industrial And Trading has always been driven by five core values:

Integrity : We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny.

Understanding : We must be caring, show respect, compassion and humanity for our colleagues and customers around the world, and always work for the benefit of the communities we serve.

Excellence : We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide.

Unity : We must work cohesively with our colleagues and with our customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation.

Responsibility : We must be responsible and responsive to the communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.